Thursday, August 19, 2010

Bandai’s Power Rangers Toy Q&A

I applaud Bandai America for addressing these questions, they have been getting them for over 18 years. They make the note that there are some topics they can't publicly discuss, including questions involving the Power Rangers TV series, hypothetical “what if” questions about the brand, product ideas/submissions, and sales data. This post is about a post, I am not related to these questions at all, I am just bringing them to people's attention. They have been edited to save space.

1. With the reversioned MMPR episodes, will you be making ______ (Rita Figure, Dragonzord, Morpher) to be released in 2010 or 2011?

At this time we have no plans to release toys based on these characters, weapons or vehicles in 2010. However, that doesn’t mean we won’t make a certain character, weapon or vehicle in the future.

2. I’ve noticed my Target and K-Mart stores don’t have Power Rangers toys on their shelves. Where can I find the new fall 2010 line?

The new Mighty Morphin Power Rangers product lineup for fall 2010 has shipped and should be showing up at select Wal-Mart, Meijer and Toys R Us locations across the U.S., as well as online through The Power Rangers section of our website will also be updated shortly with details of new fall product line, so be sure to check it out!

3. Where can I find the Titanus Mix & Morph Base?

The Titanus Mix & Morph Base (31410) can currently be found at

4. What goes into deciding on the characters or products released?

There are many factors when deciding what Power Rangers characters or products are put into production. Our brainstorming process usually starts a little over a year before the scheduled release date. That’s when the Power Rangers toy team discusses what characters, size, features, and accessories we should add, based on consumer input, competition in the market place and industry trends. The teams’ ideas are then given to our counterparts at our design team in Asia who then create concept sketches, sculpts and painted models. It is also during this time that we work hand in hand with the licensor (formerly Disney, now Saban Brands) to create product names, integrate new toy technology, and discuss how we can localize any of the Bandai Japan Power Rangers product in addition to items made just for the North American market, as well as make sure our product releases are in sync with the show’s content.

2011 – Power Rangers

5. Now that the new cast has been revealed for the 2011 Power Rangers season, when will we start to see the new product?

The Power Rangers toy team is currently working very closely with Saban Brands to design and develop our 2011 product line to reflect the new show and theme. We are planning for product to hit shelves in conjunction with the premiere of the new show on Nickelodeon in 2011.

BONUS 6th Question

6. When will the new theme be announced for 2011?

The new theme will be announced late 2010.

1 comment:

Anonymous said...

how they return too 5 inch figures