Tuesday, October 4, 2011

Build-A-Bear/Power Rangers Team Up For The Holidays

The following is thanks to Bender/Helper Impact as always, they send me this fabulous news like this via e-mails, this time by Nicole Yavasile (thank you!):

Saban Brands Partners With Licensee Build-A-Bear Workshop® To Launch Exclusive Red Samurai Power Ranger Costume For Stuffed Animals

LOS ANGELES (October 4, 2011) – Hot off the success of the #1 kids action series Power Rangers Samurai, currently airing on Nickelodeon, comes a fun, new costume exclusively available at Build-A-Bear Workshop® beginning October 7.  Just in time for Halloween, and based on the latest incarnation of the enduringly popular Power Rangers franchise, the Red Samurai Power Ranger costume has been designed specifically by licensee Build-A-Bear Workshop to fit bears and other furry friends.

This costume marks the very first collaboration between the popular interactive entertainment retailer Build-A-Bear Workshop and the iconic Power Rangers franchise.  The Build-A-Bear Workshop Red Samurai Power Ranger costume is a miniature replica of the uniform worn by the heroic leader of the Samurai Rangers. 

“We are thrilled to announce the addition of licensee, Build-A-Bear Workshop, to our growing roster of partnerships,” said Elie Dekel, President of Saban Brands. “Halloween is a great time to inspire the hero in everyone and we look forward to growing brand awareness for Power Rangers Samurai with the Red Ranger costume debut at Build-A-Bear Workshop.”

“We couldn’t be happier that Power Ranger fans are now able find Red Samurai Ranger costumes for stuffed animals in Build-A-Bear Workshop stores across the country,” said Build-A-Bear Workshop Chief Entertainment and Digital Marketing Bear, Teresa Kroll.  “We are confident that the Red Samurai Ranger costume will be one of the most popular items for our customers this Halloween.”

About Build-A-Bear Workshop, Inc.  
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience.  There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at Bearville.com The company was named to the FORTUNE 100 Best Companies to Work For® list for the third year in a row in 2011. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, visit the company's award-winning Web site at buildabear.com.

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